Course curriculum

  • 1

    Welcome to the course!

    • A message from Shaz

    • How to use this course

    • Before we begin...

  • 2

    Introduction To Launching Your Retail Business

  • 3

    Product Selection & Business Modeling

    • Template: Business Plan

    • Checklist: Building Your Product Strategy

  • 4

    Creating a Brand & Identity

  • 5

    Building an Online Store

    • Video Demo: Setting Up On Go Daddy

    • Video Demo: Choosing a Design Theme/ Template on Envato Market (Themeforest.net)

    • Video Demo: Installing Wordpress on Your Web Host

    • Video Demo: Customising Your Theme

    • Video Demo: Add/ Editing a Product on Your Wordpress Website

    • Checklist: Building Your Online Store

  • 6

    Selling On Amazon

    • E-Workshop: Introduction to Selling on Amazon

    • Video Demo: Registering as an Amazon Seller

    • Video Demo: Creating a Product Listing on Amazon

    • Video Demo: Creating an Advert on Amazon

  • 7

    Digital Marketing: Planning & Strategy

  • 8

    Digital Marketing: Using Google For Your Online Store

    • E-Workshop: Understanding Google Analytics

    • Toolkit: Using Google Analytics

    • Toolkit: Using Google My Business

    • Toolkit: Selling Products on Google Merchant Center

  • 9

    Digital Marketing: Social Media

  • 10

    Digital Marketing: Email Marketing

    • Copy of E-Workshop: Email Marketing

    • Copy of Toolkit: Mailchimp

    • Copy of Toolkit: Intercom.com

  • 11

    Next steps

    • Congrats! Here's what's next...

    • Book A Mentor Session

    • Before you go...